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Anne: A related point to the discussion of the C's is the need to better align external and internal communications efforts. I've witnessed over many years working in public relations within the HR industry a (still) worrying gap between what organizations are saying to their employees and what they - either proactively or by doing little or no effective PR - communicate to clients, prospects and everyone else on the outside.


Very, very good point, and one I suspect we (HR/Rewards) often miss. Our employees are not the only ones that "hear" what we are inadvertently communicating!

Thanks for calling that one out!

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    Compensation consultant Ann Bares is the Managing Partner of Altura Consulting Group. Ann has more than 20 years of experience consulting with organizations in the areas of compensation and performance management.

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