If you want to change a norm, it's cheaper to do so by starting with rewarding and ending with punishment.
So concludes Florian Herold, associate professor at the Kellogg School of Management at Northwestern University in summing up the key insight from his recent research on the interplay between rewards and punishment.
Being the research junkie that I am, I have some thoughts and reactions to Herold's research - and I'd love to hear yours. Click over to my post and discussion at the Compensation Cafe ... and please weigh in with your own!
Image courtest of germanhistorydocs.ghi-dc.org
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