Nearly every organization I've ever encountered has an articulated set of values. Some are downright inspiring.
The questions are:
Do they matter?
Do they really mean something?
Do they deliver value of any kind?
Or are they just pretty words, framed up on the entry wall and the web site?
In her Harvard Business Review blog post on the topic of corporate values, Rosabeth Moss Kanter lays out the ten essential ingrediants for making values, well, valuable ... in ways that improve accountability, collaboration and initiative within an organization. Her list is terrific; I found myself particularly drawn to Ingrediant #7:
7. As they become internalized by employees, values and principles can substitute for more impersonal or coercive rules. They can serve as a control system against violations, excesses, or veering off course.
I have seen the truth in this first hand. Organizations that truly live their values, even (and, perhaps, especially) when they force tough trade-offs and difficult decisions, can ultimately rely on them as a powerful system of internal controls.
The trick, of course, is in the willingness to walk the value talk. For many organizations, institutionalizing values really comes down to performance management. It means a commitment by leadership to deal - quickly and decisively - with value-busting behavior. Even (and, in fact, especially) when the value-breaker is a top producer, a long-tenured employee or a member of senior management.
The inability to do so speaks volumes, volumes that way overpower any framed message in the foyer. Value statements that are merely (in Moss Kanter's words) "passive decorations" are not only unlikely to deliver value, they are powerful underminers of trust. They unwittingly emit an aura of dishonesty and double standards. They say "we speak one thing, but do another."
As employers emerge from the recession, the time may be ripe to revisit corporate values to ensure that the words still resonate and that they represent concepts that your leaders are willing to stand up for, no matter what. Moss Kanter's list of essential ingrediants provides you with a great guide for that conversation - and for putting that confirmed set of values to work for you.
I leave you with the immortal words of that great organizational thinker, Elvis Presley:
Values are like fingerprints. Nobody's are the same, but you leave' em all over everything you do.