We compensation professionals have a tendency to get fixated on measurement. After all, without measuring performance, we cannot reward performance - yes? And we LIVE to reward performance...
In our zealous pursuit of performance measurement, however, it is good to have someone from outside our profession give us the occasional gentle prod and cautionary reminder (or, as needed, kick in the pants). Charles Green of the Trust Matters blog has done just that with his gem of a post Success and Measuring Success.
He begins with the question of how we measure the degree to which a loved one loves us. By their attention? That special look in their eyes? Or how about flowers? Yes, there is an easy-to-identify, quantifiable measure. Flowers!
Charlie takes the analogy over to business, and to profits as the measure of business success. Most of us understand that flowers would be simply a measure of love, not love itself. But are we making the appropriate distinction between profits and business success?
From Charlie's post:
So, would you ever mistake the measure—profits—for the success they purport to measure? Do profits really equal success?
Unlike love-and-roses, all too often our answer is 'yes.' Yes, we say, the whole point of business is to make profits. Success consists of making money. It seems silly, we say, to differentiate between the two--the poor sucker who does so is sadly self-deluded and likely to get fleeced by sharper competitors.
In amore, we know the difference between love itself and pale trailing indicators of its recent presence. But in business, we confuse the yardstick with length itself; we’ve lost the ability to distinguish maps from reality.
When did profit move from being a measure of success, to being iconized as success itself?
For those of us laboring in the for-profit world, we need to be careful about discounting the importance of profits. True even in the not-for-profit world: as the saying goes ... "no margin, no mission". But I think Charlie's point is well taken in that an unwillingness to distinguish between what is the means versus what is the ends here may ultimately come back to bite us.
I'll leave the last word to him.
If all you focus on is roses, you'll at least have flowers at the end of the day; but you’ll fail at love. In business, if all you focus on is profits, you won't even get that. Because, simply, we don’t trust people who are only in it for the money.
Image: Creative Commons Photo "Single Rose of Love" by Subramanian Kabilan