In its recently released research study WorkUSA 2006/2007: Debunking the Myths of Employee Engagement, Watson Wyatt Worldwide reports that while employee engagement does have a strong impact on an organization's financial performance, a number of myths and misconceptions are leading employers in wrong directions when it comes to building that engagement.
In particular, many companies overestimate the importance of the supervisor in driving engagement. In fact, senior leadership and the frequency with which senior managers communicate with employees are far more important drivers of engagement, according to the Watson Wyatt research. The study also notes that senior management is receiving lower marks than in the past from employees on instilling confidence in long-term business success, making decisions in a timely manner, making changes to enhance competitiveness and grow the business, and controlling costs.
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