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Absolutely correct - "personalization" of rewards should be permission-based only. Let the individual take the initiative to indicate whether and what they would prefer. If you take the time to ask someone if they would like to indicate their preferences, it probably boosts their engagement, even if they don't avail themselves of the service. Not asking would likely have the opposite effect.

Mark:

Great points - thanks for sharing!

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    Compensation consultant Ann Bares is the Managing Partner of Altura Consulting Group. Ann has more than 20 years of experience consulting with organizations in the areas of compensation and performance management.

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